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Founded in 1921 in Florence, Gucci is one of the world's leading brands in the world of high fashion. At the beginning of 2015 Gucci inaugurates the new chapter of its history under the guidance of Creative Director Alessandro Michele, who promotes a new, contemporary vision, aimed at restoring the reputation of the haute couture house as one of the most influential in the world . Electric, romantic, and above all contemporary, Gucci is exploring a decidedly modern approach to fashion, thus redefining the very idea of "luxury" in the 21st century.